Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Shopify AB testing

How do I analyze A/B test results on Shopify?

After you have the results from A/B testing tools on Shopify, you can choose the metrics to compare the performance of the A and B versions of your website element. Analyze how different user groups have responded to the variations and make sure the variations are not by random chance. Finally, understand why one version has performed better and try looking for patterns in the data results.