How do I analyze and optimize my conversion path?

Use funnel tracking and behavior analytics to see where users enter, navigate, and drop off. Tools like Hotjar, GA4, or dedicated CRO platforms show which pages lose attention or confuse users. CRO agencies often run path analyses to find high-friction steps, then A/B test alternatives. You can also run surveys to understand user hesitation. Ultimately, you need to create an intuitive flow from first interaction to final action.