How do I analyze conversion data in Shopify?

To analyze conversion data in Shopify, start by checking the Analytics tab in your admin dashboard. Here, you’ll see key metrics like your store’s conversion rate, funnel drop-offs, and customer behavior. Dig deeper by segmenting data, comparing new vs. returning buyers, traffic sources, or device types. Look for patterns: Are mobile users abandoning carts? Is checkout too slow? Use these insights to tweak your store, like simplifying checkout or improving product pages. For extra detail, connect Google Analytics.