How do I analyze online user behavior for CRO?
To analyze online user behavior for Conversion Rate Optimization, follow these steps: Use analytics tools like Google Analytics and Hotjar to track metrics like bounce rate, time on site, pages per session, and conversion funnels. Study how users navigate your site from entry to exit to spot patterns, drop-off points, and confusing flows. Visualize where users click, scroll, or abandon with heatmaps and session recordings to identify usability issues. Track CRO goals and events to measure engagement and intent. Break down data by device, traffic source, location, and behavior to uncover specific trends and tailor improvements accordingly. Use on-site surveys or polls to understand why users do or don’t convert. Invest in CRO tools like Fibr.ai to run split tests and understand user preferences.