How do I analyze revenue performance for my brand?

Break down your revenue by product, channel, campaign, and customer segment. This gives you visibility into where revenue is concentrated and where it’s leaking. Look at gross revenue, profit margins, customer acquisition costs, and lifetime value side by side. You’ll also want to compare cohorts over time. Are newer customers spending more or less than previous groups? Are retention rates improving? Use these patterns to identify bottlenecks or hidden opportunities. And don’t overlook qualitative feedback. Sometimes a few support tickets reveal more than a spreadsheet ever will.