Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

widget and popup for websites

How do I choose the right type of popup for my website goals?

To choose the right popup for your website, start by getting clear on your goal, are you collecting emails, driving sales, or keeping users engaged? From there, match the popup type to that goal. For example, use exit-intent popups to recover abandoning visitors or a scroll-triggered popup to reach readers mid-content. As usual, always think about your audience’s behavior and test different versions to see what clicks.