How do I choose the right type of popup for my website goals?

To choose the right popup for your website, start by getting clear on your goal, are you collecting emails, driving sales, or keeping users engaged? From there, match the popup type to that goal. For example, use exit-intent popups to recover abandoning visitors or a scroll-triggered popup to reach readers mid-content. As usual, always think about your audience’s behavior and test different versions to see what clicks.