How do I determine my optimal conversion rate?

To determine your optimal conversion rate, first define your conversion goals, meaning the specific action you want your visitors to take. Then benchmark your current CRO numbers against your industry average to measure the gap. Track conversions by channel and campaign to see what’s working and use CRO tools like Google Analytics or Mixpanel to analyze user behavior. Then run A/B tests to improve performance. Over time, your “optimal” rate is the one that consistently delivers high-quality leads and sales while keeping acquisition costs in check.