Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Shopify AB testing

How do I handle conflicting A/B test results on Shopify?

If you’re facing conflicting A/B test results on Shopify you can begin by verifying statistical significance. Ensure that the test ran for at least two weeks and with a sufficient sample size. Then, identify any outliers that might be skewing your results. You may consider using other relevant metrics and try to find if there are other external factors that might be affecting the outcomes.