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Just Released: Why Even Top Brands Fail to Convert
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Shopify AB testing
How do I handle conflicting A/B test results on Shopify?
If you’re facing conflicting A/B test results on Shopify you can begin by verifying statistical significance. Ensure that the test ran for at least two weeks and with a sufficient sample size. Then, identify any outliers that might be skewing your results. You may consider using other relevant metrics and try to find if there are other external factors that might be affecting the outcomes.
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Global CRO Agency Services
Ready to Maximize your Website's Potential?
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Global CRO Agency Services