How do I identify conversion roadblocks on Shopify?

To spot conversion roadblocks on your Shopify store, start by checking key metrics in Shopify Analytics or Google Analytics. Look for drop-offs at checkout, low add-to-cart rates, or high bounce rates on product pages. Use tools like Hotjar or Lucky Orange to reveal where users get stuck, like confusing navigation or slow-loading images. You can also test your checkout process yourself to catch friction points and read customer feedback for recurring complaints. By paying attention to these clues, we can find what’s slowing things down and make changes that guide shoppers smoothly to purchase.