How do I implement conversion-based optimization?

Implementing conversion-based optimization is part strategy, part experimentation. As you already know, the first step is defining clear conversion goals (like ‘download whitepaper’ or ‘start free trial’). Next, set up tracking to measure your goals. Analyze the current conversion flow to spot bottlenecks using readily available tools. From there on, build and test hypotheses: maybe shorter forms lead to more signups, or a new CTA boosts clicks. This is basically what you keep iterating. It’s a mindset shift, too: you're constantly learning and adjusting based on user behavior.