How do I improve lead generation for automotive dealerships?

To improve lead gen for automotive dealerships, think like a customer. Make your inventory searchable, mobile-friendly, and fast. Reduce the number of clicks it takes to get from a listing to a lead form. Then simplify that form; no one wants to fill out a job application just to ask about a car. Offer helpful tools like trade-in estimators or payment calculators to add value upfront. And follow up quickly. Leads age in hours, not days. The faster you respond, the better your odds of getting them in the door.