How do I improve the quality of my leads?

Better leads start with better targeting. Review where your leads come from. Ideally, the source channels should match your ideal customer. If not, adjust your campaigns, copy, and offers to attract a more qualified audience. Once you have someone’s attention, qualify them early. Add smart fields to your forms that capture important data points like company size, industry, or use case. Use lead scoring models to prioritize follow-up and identify prospects worth nurturing. The more you match your acquisition strategy with your customers’ needs, the more likely you are to attract leads that convert without wasting resources.