Good navigation helps visitors find what they’re looking for, fast. Keep your nav menu simple and intuitive, with clear labels and no more options than necessary. Group similar content together and use dropdowns only when it helps. Highlight actions like “Book a demo” or “Start free trial” in your top bar. Use breadcrumbs or visual cues to help users orient themselves on the site. And make sure your nav is just as effective on mobile. Confusing navigation increases frustration and bounce.