How do I interpret A/B test results?

Focus on high-impact elements tied directly to customer behavior. Some effective starting points include: Product titles to see what language fits well. Hero images to test lifestyle vs. studio shots. CTA buttons with varied text, color, and placement. Pricing and discount fields Landing page layouts Only test one variable at a time to ensure accurate attribution. You’ll get the clearest results when tests are focused. Avoid changing too many things at once or testing elements that users rarely interact with.