How do I measure the impact of SEO on conversion rates?

To measure the impact of SEO on conversion rates, use analytics to segment organic traffic and track how those visitors behave compared to paid or direct users. Look at metrics like bounce rate, time on site, and conversions per keyword. CRO tools like heatmaps or funnel reports will tell you where organic visitors drop off. A CRO agency can audit this data, refine your SEO targeting, and align it more tightly with your conversion goals. The impact of SEO is clearest when tracked alongside behavior and outcomes.