Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Shopify CRO

How do I measure the ROI of Shopify CRO efforts?

To measure the ROI of your Shopify CRO efforts, start by comparing how much extra revenue your site brings in after optimization to how much you spent on those improvements. Use this formula: (Revenue from conversions – CRO cost) / CRO cost × 100%. Track metrics like conversion rate, bounce rate, time on site, and average order value. These help you see what’s working and where you might fine-tune your strategy for better results.