How do I nurture leads for better conversions?

Lead nurturing isn’t complicated; it’s how you build trust over time with content that targets someone in their decision process. It starts with an email sequence triggered by a download or signup. But it shouldn’t stop there; use behavior-based triggers to send relevant follow-ups as leads engage with more content. Share product use cases, case studies, or answers to common objections. The more value you offer, the more likely leads are to stay engaged and move closer to converting. Nurturing is most effective when it’s timely, contextual, and genuinely helpful.