How do I optimize my WordPress database for speed?

WordPress Website Speed Optimization

If your WordPress database is cluttered with junk, you can optimise it using the following steps for better speed.

  1. Backup Your Site

    Before making any database changes, use a plugin to create a full site backup. This ensures you can restore your site if anything goes wrong.

  2. Install a Database Optimization Plugin

    Use trusted plugins like WP-Optimize or Advanced Database Cleaner.

  3. Clean Unnecessary Data

    Use the plugin to clean unnecessary data like old post revisions, trashed/unapproved/spam comments, expired transients, and auto drafts.

  4. Optimize Database Tables

    Use the plugin to optimize or defragment tables. This helps in reducing overhead and speeds up queries.

  5. Schedule Cleanups

    Automate cleanups weekly or monthly using these plugins to save time.

Detecting Database Performance Issues with Fibr

To avoid this hassle, use a tool like Fibr. You can detect when your database becomes a performance issue with Fibr's free CRO audit, which alerts you before visitors notice.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

Target customers:

Products

Trust & authority

Named customers

Security & compliance

Backed by leaders from

Integrations

Links

Legal

Pricing

Company

Product & resources

Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
What should I do before optimizing my WordPress database?
Before making any database changes, create a full site backup using a plugin. This ensures you can restore your site if anything goes wrong during optimization.
Which plugins can I use to optimize my WordPress database?
Trusted plugins for WordPress database optimization include WP-Optimize and Advanced Database Cleaner. Both can clean unnecessary data and optimize or defragment database tables.
What types of unnecessary data can I clean from my WordPress database?
You can clean old post revisions, trashed, unapproved, and spam comments, expired transients, and auto drafts to reduce database clutter and improve speed.
How does optimizing database tables help with WordPress speed?
Optimizing or defragmenting database tables helps reduce overhead and speeds up queries, resulting in faster site performance.
How often should I schedule WordPress database cleanups?
Database cleanup plugins allow you to automate cleanups weekly or monthly, saving time while keeping your database lean.
How can Fibr help with WordPress database performance?
Fibr's free CRO audit can detect when your database becomes a performance issue and alert you before visitors notice any slowdown.

Sources