How do I optimize product descriptions for ecommerce website conversions?

A good product description answers customer questions and helps them imagine how the product fits into their life. Focus on benefits first. Then add features in bullet points for easy scanning. Use relatable language that matches your brand voice. Include details like dimensions or materials when they’re relevant, and sprinkle in keywords naturally for SEO. If possible, support your copy with product videos or images that show the item in use. Make the product feel real and desirable, before the customer even adds it to their cart.