How do I optimize Shopify popups for conversions?

Yes, pop-ups can annoy Shopify customers if they interrupt browsing too soon or show irrelevant offers. When a pop-up pops up right away or covers the screen with no easy way to close, it feels frustrating. But if you time them well, like showing an exit-intent or offering a useful discount, pop-ups can actually help, not hurt. So, it’s all about using them thoughtfully to keep customers happy.