Not all CRO tactics are worth your time. Start with quick wins that require little effort but have a big impact (like improving CTA copy or fixing slow-loading pages). Use heatmaps and session recordings to spot obvious friction points; fix those first. Keep your eyes on high-traffic, high-value pages (like product and checkout pages) before moving on to less important ones. If lead generation is your priority, optimize forms and CTAs first. Wanna know a great way to rank ideas? Use the ICE framework (Impact, Confidence, Effort) to determine what’s worth testing next.