There are many benefits to using the AdWords Conversion Optimizer, including saving time, boosting ROI, and simplifying campaign management. But, arguably, its major benefit is automation. Google handles bid adjustments, freeing you from any sort of manual tweaks. Not to mention, the optimizer brings more precision, as it uses real-time and historical data to bid strategically. Result? Your cost-per-conversion remains within target. For advertisers with tight budgets, the optimizer is without a doubt a cost-effective alternative to pricy third-party bid management tools. Additionally, when your keywords, ads, and landing pages are well-optimized, the optimizer can actually increase your conversions while lowering your overall acquisition costs. Win Win.