How do I use analytics to improve my conversion funnel?

Track each step in the funnel, from landing page to final conversion. Use CRO tools like GA4 to see where users drop off. Compare performance by channel, device, or campaign to spot weak points. Heatmaps and session recordings can help you understand user behavior behind the data. Use this data to test changes that reduce friction, clarify next steps, or improve content at high-exit points. Small adjustments lead to noticeable gains when backed by analytics.