Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

conversion path optimization

How do I use analytics to improve my conversion path?

Track each step of the user journey using funnel visualization, event tracking, and heatmaps. Analytics show which steps lose the most users and where confusion sets in. CRO tools layer in behavioral insights like scrolling, hovering, or rage-clicking. This helps pinpoint issues beyond simple drop-off rates. CRO companies use this data to rework flows, tweak messaging, or restructure layouts to smooth the journey and increase conversions.