How do I use keyword research for conversion optimization?

The first step in keyword research is prioritizing keywords with transactional intent. Terms like “buy,” “compare,” or “reviews” suggest the user is close to converting. CRO companies often use keyword research not just for traffic but to design high-performing landing pages. Conversion-focused keywords also shape the structure of content, CTAs, and even navigation. CRO tools help validate whether traffic from specific keywords leads to conversions.