How do I use landing pages with Google Ads for better conversions?

Monitoring Conversions in Google Ads

To monitor conversions for Google Ads, you will need to first configure a conversion action and add a Google tag on your website. Go to your Google Ads account, sign in, and go to the 'Conversions' subsection under the Tools menu. Click + New conversion action and select what type of conversion you wish to monitor, such as a form submission, purchase, or call. Depending on your objective, Google will ask you to utilize a straightforward URL-based installation (for page loads) or a manual installation (for clicks, values, or more complex events).

Placing the Google Tag

Place the Google tag on every page of your website. This tag will serve as an intermediary between your website and Google Ads, reporting signals when users perform your specified conversion actions. If you opt for manual setup, you will also have to place an extra event snippet on the pages where the conversions take place.

Verifying Your Tag

Verify your tag and check the status in your Google Ads dashboard to ensure it's recording conversions correctly.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
How do I set up conversion tracking in Google Ads?
Go to your Google Ads account, navigate to the 'Conversions' subsection under the Tools menu, click + New conversion action , and select the type of conversion you want to monitor — such as a form submission, purchase, or call. Google will then guide you through either a URL-based or manual installation depending on your objective.
What is the Google tag and where do I place it?
The Google tag is a snippet of code that acts as an intermediary between your website and Google Ads, reporting signals when users perform your specified conversion actions. It should be placed on every page of your website.
What is the difference between URL-based installation and manual installation for Google Ads conversion tracking?
URL-based installation is a straightforward setup used for tracking page loads. Manual installation is used for tracking clicks, values, or more complex events, and requires placing an additional event snippet on the specific pages where conversions take place.
How do I verify that my Google Ads conversion tag is working?
After placing the tag, check the tag's status in your Google Ads dashboard to confirm it is recording conversions correctly.

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