How do I use marketing analytics for conversion optimization?

Use analytics to find where conversions happen and where users drop off. Funnel reports, user flow, exit rate, and time on page all help show what’s working and what’s not. Go beyond averages: segment data by device, channel, or geography to uncover patterns. For example, if mobile conversions lag, optimize that experience. Combine quantitative data with qualitative insights, like user surveys or heatmaps, for a clearer picture. These CRO tools will help you pay attention to changes that lead to measurable improvements in conversion performance.