How do personalized images differ from contextualized images?

Personalized images are tailored to an individual user’s data, like name, location, or purchase history. Contextualized images, however, respond to general conditions such as time of day, weather, or traffic source. Both aim to enhance relevance, but personalization is user-specific while contextualization is situational. Combining both methods allows for even more precise targeting, improving user experience and campaign performance across different touchpoints.