How do Shopify brands create custom widgets?

Shopify brands can build custom widgets by either coding them directly into Liquid templates or using app builders like Shogun, Replo, or PageFly. These widgets often display features like countdown timers, size charts, testimonials, or live purchase notifications. You can also embed third-party JavaScript widgets for things like quizzes, reviews, or upsells. To create your own, you’ll need basic HTML/CSS knowledge or a developer’s help. Most widgets are added via Shopify’s theme editor or custom app blocks and are customized for your layout and goals, be it increasing engagement or reducing friction during checkout.