How do you avoid price optimization causing customer backlash?

Transparency negates suspicion. Publish clear rules, like advance‑purchase discounts, peak‑season premiums, so buyers see logic rather than randomness. Cap intraday price swings; therefore, your early adopters aren’t punished minutes later. You can also test new models with a control group and watch sentiment, refund requests, and social chatter before full rollout. When a change raises prices, pair it with visible value additions such as faster shipping, higher limits, or loyalty credits. A concise FAQ and proactive support outreach turn potential anger into a conversation about added benefits.