In A/B testing (or split testing), you compare two versions of a page to see which performs better. Here’s how youdo it Choose what to test, like headlines, CTAs, images, form lengths, etc. Create a variation; change one element at a time to isolate impact. Show version A to half of visitors and version B to the other half by splitting traffic. Use a tool like Fibr or Optimizely to track conversions. Implement the winner. If B outperforms A, make the change permanent. Mind that you need to test continuously, not just once.