How do you testpricing and analyze outcomes?

First, create control and test cohorts with matching buyer profiles; then roll the new price only to the test group. Track conversions, average order value, churn, and gross margin over a predefined window. Meanwhile, log external factors such as promotions or supply constraints that might skew results. Once enough observations accumulate, use statistical significance tests to confirm whether the lift is real. Consequently, export the data to a RevOps platform for visual trend analysis and share the findings with product, finance, and sales before scaling the change.