How does A/B testing improve Shopify sales?

If you're just getting started, consider testing elements with the biggest visual or messaging impact Product title: functional vs. emotional language Hero image: model in-use vs. clean background Add-to-cart button: color, copy, or placement change Social proof: with vs. without customer reviews Shipping banner: free shipping thresholds vs. urgency messaging. Advanced tests include subscription prompts, pricing tier displays, or checkout form layouts. Focus on one hypothesis at a time, and always ensure your test runs long enough to capture full buying cycles. Use Fibr’s AI Hypothesis Generator to ease up this process.