How does A/B testing improve Shopify sales?

A/B testing improves sales by optimizing the user journey, one decision at a time. It helps you fine-tune what convinces visitors to click, buy, or subscribe. You can identify the most persuasive product images, headlines, or value propositions and apply them across your catalog. For example, testing different pricing structures may increase average order value. Or tweaking the product description might lift conversion rates. Each test reduces friction, fits better with buyer intent, and increases your store’s revenue efficiency.