Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

AI UX research

How does AI analyze qualitative UX data?

AI analyzes qualitative UX data using natural language processing (NLP) to detect themes, tone, and intent in user comments or transcripts. It groups similar feedback and identifies common problems or positive experiences. This allows faster and more accurate interpretation of large volumes of open-ended data.