Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

AI UX research

How does AI bridge the gap between quantitative and qualitative UX data?

AI connects quantitative metrics like click rates or bounce rates with qualitative feedback by finding patterns between user actions and their comments. It helps explain the “why” behind data trends, offering deeper insights than numbers alone. This leads to more informed design decisions.