How does AI generate marketing hypotheses?

Fibr AI’s advanced A/B testing agent, Max, generates marketing hypotheses by analyzing past data and trends. It looks at how users behave on your website, what kind of content they engage with, and which strategies have worked before. It identifies patterns in this data and suggests potential new marketing approaches. For example, it might suggest testing a new headline or trying a different type of content to see if it boosts engagement. This data-driven approach takes the guesswork out of marketing, allowing you to experiment with strategies that are more likely to succeed.