How does AI help in understanding user flow and drop-off points during an audit?

Advanced AI can help understand user flow by tracking how visitors move through your site. It shows where users are clicking, where they’re spending the most time, and where they’re leaving. By analyzing this data, AI identifies where users get frustrated or confused. Maybe they’re getting stuck on a specific page, or they’re bouncing before completing a purchase. Once AI spots these drop-off points, it can suggest fixes, like improving navigation or speeding up page load times. This helps you create a smoother user journey and have higher conversion rates.