How does AI use predictive analytics to improve conversion rates?

AI basically uses predictive analytics to forecast future user behaviors based on historical data. By analyzing patterns in how users interact with a website, AI can predict which actions will lead to conversions and which will not. For example, AI can predict which products a user is likely to buy or which offer is most likely to lead to a sign-up. These predictions allow businesses to create content, product recommendations, and personalize, significantly improving the chances of conversion.