Product image contextualisation
How does contextualization affect product conversion rates?
First, map out the typical use cases or environments where your product is used. Then decide on the approach: photography, mockups, or AI-generated scenes. Make sure the lighting, shadows, and angles match between the product and the environment. If you're compositing, invest time in refining edges and adjusting color balance to make the scene look realistic. If you're using AI, prompt engineering and fine-tuning are key to generating usable results. Test a few different scenes to find what your audience likes the most, especially if you're using the images in ads or landing pages.