How does conversion optimization fit into a marketing strategy?

Conversion optimization strengthens the impact of your marketing by ensuring that traffic is more likely to convert. Marketing brings people to your site; CRO makes sure they don’t bounce. Without optimization, you spend more for less return. It also identifies messaging that fits across channels. Testing headlines or CTAs on landing pages guides copy in ads and emails. CRO makes your campaigns more efficient by turning existing traffic into qualified leads or sales.