How does customer feedback directly impact Shopify CRO efforts?

Customer feedback directly shapes your Shopify CRO efforts by revealing what’s working and what’s not. When shoppers share their experiences, you uncover friction points in navigation, checkout, or product pages, allowing you to refine the user journey. Their insights help you tweak design, simplify steps, and even personalize offers, boosting trust and conversions. Positive reviews also act as social proof and nudge hesitant buyers. By listening, you turn feedback into actionable wins, create a smoother, more persuasive shopping experience that drives sales.