How does image personalization impact email marketing effectiveness?

Image personalization can increase email open rates, click-throughs, and conversions by making content feel more relevant to the recipient. Custom visuals, like showing a user’s name, location-based offers, or recently viewed products, create familiarity and trust. These enhancements improve user attention and response without relying solely on copy. Personalized images also stand out in crowded inboxes, giving campaigns a performance edge in competitive spaces