How does inventory management affect a brand's revenue potential?

Poor inventory planning results in stockouts, overstock, and missed sales opportunities. If your best-selling product is unavailable, customers leave and often don’t return. On the other hand, excess inventory ties up capital and leads to markdowns that shrink margins. Accurate forecasting and real-time visibility into supply and demand are essential. Integrate your inventory systems with your sales data to avoid lag in decision-making. Seasonal trends, campaign schedules, and supplier reliability should all feed into your planning process. The smoother the inventory flow, the more revenue you’re able to capture without waste.