How does landing page design impact conversion rates?

Landing page design impacts conversion rates in multiple ways. A compelling headline and a clean, distraction-free layout with a clear value proposition communicate why they need your product. Fast loading speed, mobile responsiveness, and visual hierarchy (like contrast and white space) make navigation easy and keep visitors engaged. Strong CTAs encourage them to take the desired action. Plus, showcasing testimonials builds trust and credibility, improving conversions further. However, a poorly designed landing page frustrates users and increases drop-offs.