Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

landing pages for Google Ads

How does landing page quality affect Google Ads performance?

Landing page quality affects Google Ads by influencing the quality score, ad rank, and cost per click. High-quality pages with relevant content and fast load times improve user experience and lower costs. Poor quality leads to fewer clicks and higher spending. Google rewards pages that meet user expectations with better ad placements.