How does marketing spend affect brand revenue optimization?

Marketing spend affects both the top and bottom lines. When used effectively, it brings qualified traffic and new customer acquisition. But inefficient spending, like broad targeting or underperforming creatives, quickly drains budgets without lifting revenue. Optimization involves matching spend with performance data. Use attribution models to understand which channels convert best and test messaging frequently. Platforms like Meta and Google reward relevance and engagement, so well-targeted campaigns tend to cost less per conversion. Fibr.ai helps brands run precision A/B tests on landing pages and funnels so that paid traffic is more likely to convert, maximizing return on every marketing dollar.