How does personalisation affect user engagement?

Personalisation boosts user engagement by delivering content that feels more relevant and timely. When users see images that match their interests, purchase history, or location, they are more likely to interact with the content. This relevance increases time spent on-site, encourages clicks, and fosters brand loyalty. Personalized experiences make users feel understood and valued, which strengthens emotional connection and leads to deeper engagement with the brand or platform.