Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Shopify AB testing

How does personalizing content affect Shopify A/B test outcomes?

Personalising content can affect the Shopify A/B test outcomes. When you tailor content for specific user groups, you increase the relevance and engagement for them. This can affect key metrics you set, such as it can increase conversion rates, reduce bounce rates, etc.