Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

landing pages for meta ads

How does pixel tracking work for Meta Ads landing pages?

Meta’s pixel tracks user behavior after someone clicks through your ad. Once installed on your landing page, it logs actions like page views, form submissions, and purchases. These signals feed into Meta’s optimization and reporting systems. Place the base code on all pages, then add event tracking (like Lead, Purchase, ViewContent) where relevant. Use the Events Manager to verify that data is flowing correctly. Also consider using the Conversions API alongside the pixel for better data reliability, especially with browser tracking limitations.