How does pixel tracking work for Meta Ads landing pages?

Meta’s pixel tracks user behavior after someone clicks through your ad. Once installed on your landing page, it logs actions like page views, form submissions, and purchases. These signals feed into Meta’s optimization and reporting systems. Place the base code on all pages, then add event tracking (like Lead, Purchase, ViewContent) where relevant. Use the Events Manager to verify that data is flowing correctly. Also consider using the Conversions API alongside the pixel for better data reliability, especially with browser tracking limitations.