How does revenue forecasting factor into optimization?

Forecasts give you a sandbox for testing pricing moves before they hit the market. By projecting demand, churn, and upsell potential under different price points, you can see how each scenario affects top‑line growth, cash flow, and capacity needs. Moreover, accurate forecasts tell you about seasonality and customer‑mix shifts that influence price sensitivity. That means optimization becomes proactive: you adjust pricing and promotions to capture peaks, smooth troughs, and avoid stock‑outs or idle resources.